A Newcomer Makes Avon Her Own

Even in a very small North Dakota town, Rae Hove found a way to generate President’s Club sales.

Rae Hove
A year after starting her Avon business, Rae Hove says that it “doesn’t seem like work.” Indeed, the idea that an Avon career is more fun than a regular “job” has stood out for her and countless other stay-at-home moms who have seamlessly incorporated the business into their lives.

In her very small community — population less than 1,000 — near a Native American reservation in Trenton, North Dakota, Rae is plenty busy with a husband and five children. Gloria Giese, Rae’s aunt and Unit Leader in Montana recruited Rae last July, thinking the Avon would fit nicely into Rae’s family-oriented lifestyle. Her aunt was right as Rae has achieved President’s Club level sales.

The business tactic that set Rae firmly on her President’s club course is a proven Avon tradition: the holiday open house. “I organized my first open house party toward the end of last year, and right after it my average order per campaign doubled,” she says.

Specifically, her sales exceeded $1,000 per campaign following her holiday party, and with Award Sales now in excess of $10,100, Rae says there will be many more Avon house parties in her future.

Staying on the move with Avon
School activities, parent meetings, athletic games and other events have given Rae a recognizable presence as the Avon Lady among her neighbors, friends and extended family. She prefers to organize her orders and deliveries on Mondays, driving to local towns to keep in touch with a Customer base of about 100 regulars. Her motivation to promote Avon is high, even in between her regularly scheduled service calls. “There are plenty of times when, stopped at a gas station, I’ll share my brochure and make a new contact,” says Rae.

She distributes close to 100 brochures a campaign, and she uses and wears Avon products because she loves them, and has found them to be frequent conversation starters. Rae has built quite a following for Avon’s entire line of shoes — from the dressiest sandals, to casual flip-flops and Curves® footwear. Avon Jewelry has also practically sold itself, and many of her Customers spend hundreds of dollars each campaign for the various kids’ trademark items such as the Hannah Montana collection.

After only a year, Rae is pleased with what she has accomplished. For her, being a Representative has become a wonderful way of life.